Luego de 25 años, la responsable del sistema operativo Windows, ha cambiado su logo en pro a sus productos actuales y futuros.
Microsoft renueva su imagen con un nuevo logo como vieron anteriormente.
Microsoft Unveils a New Look
In advance of one of the most significant waves of product launches in Microsoft’s history, today we are unveiling a new logo for the company.
It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.
The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.
The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion (as demonstrated in the video above.) The symbol’s squares of color are intended to express the company’s diverse portfolio of products.
Starting today, you’ll see the new Microsoft logo being used prominently. It will be used on Microsoft.com – the 10th most visited website in the world. It is in three of our Microsoft retail stores today (Boston, Seattle’s University Village and Bellevue, Wash.) and will shine brightly in all our stores over the next few months. It will sign off all of our television ads globally. And it will support our products across various forms of marketing. Fully implementing a change like this takes time, so there may be other instances where you will see the old logo being used for some time.
We’re excited about the new logo, but more importantly about this new era in which we’re reimagining how our products can help people and businesses throughout the world realize their full potential.
Según revela Microsoft, el logo tiene como significado:
- Símbolo: El movimiento digital.
- Logotipo (palabra Microsoft): El estilo de letra simboliza el mercadeo que estará detrás Microsoft.
- Colores de símbolos: Cartera de productos.
Sin duda alguna este “refresh” de Microsoft será para largo plazo y en más movimiento en torno a lo que sería la plataforma gráfica Metro que será la formula fuerte de Windows 8.
