Lamentable notas que tenemos para los amantes de los vídeo juegos, al parecer el 2012 no será de nada gratificante en comparación del 2011 en el área del Gaming.
El grupo NPD ha actualizado su seguimiento de la industria del vídeo juego para el mes de Febrero en una comparativa actual con el año pasado.
Dentro de su analisis, el Xbox 360 continua siendo la consola de más venta por 7mo mes consecutivo, algo que sin duda pone a Microsoft contento, conocido número 3 históricamente en frente de Sony y Nintendo.
Pero los que ha dominado son las bajas en las estadísticas al la venta de consolas bajó un 18% o situándose en $381.4 millones, mientras que la venta de software de juegos y accesorios bajó $215.2 millones o el 16% en negativo en comparación del 2011.
Anita Fraizer de NPD dice:
Outside of new physical retail sales, we estimate that the consumer spend on other methods to acquire content including used games, full game and add-on content downloads, social network games, mobile games, rentals and subscriptions accounted for an additional $550 – $600 million in sales, which would bring total content spend across both retail and these other spend methods to $1.0B-$1.1B for February.
Our official quarterly estimate of the total Q1 2012 consumer spend in these areas will be released in our Q1 Games Market Dynamics: U.S. report in June.
Mientras que por otro lado, la empresa conocida de reportar ratings de programas de televisión en Estados Unidos, ha anunciado un estudio que ha determinado que el 56% de los hogares de USA tienen al menos una consola por hogar.
Trends in U.S. Video Gaming – the Rise of Cross-Platform
Gamers have never had more choice in terms of how to play and spend. Mobile and tablet gaming is on the rise, according to Nielsen’s annual U.S. Gaming: A 360° View survey, helping to fuel a seven percent increase in total gaming time over last year. Meanwhile, total game spend for core buyers is unchanged year-over-year but allocation is shifting, with digital content and subscriptions (+8 percentage points) picking up share, offsetting lower purchasing rates for new and used games, rentals and controllers. These trends point to continued dynamism for an industry in transition.
Today’s Gaming Landscape:
- Over half of households (56 percent) own at least one current generation gaming console as of January 2012, up from 50 percent last year
- There is increasing overlap and competition in the mobile / handheld / tablet gaming space: 66 percent of households with kids age 6-12 that own a Nintendo DS or Sony PSP also have an Apple iOS device
- Android OS gaming peaks among adults 25-34 while iPhone gaming is distributed more evenly across age segments
- Gamers increasingly play across multiple screens: 24 percent play on two or more of a console, a PC or a mobile / tablet device, up from 17 percent in 2009
Purchase Funnel:
- The Web is increasingly important in generating awareness for game launches: Gamers are spending more time on the Internet outside of gaming and ad spend is shifting from print to digital for top games and consoles
- E-commerce shopping trips for games are up 3 percent over last year, while other channels experienced declines
Consoles as Entertainment Hubs & Next-Gen:
- 65 percent of consoles are located in the living room; Nintendo Wii leads (75 percent) but Kinect for Microsoft Xbox 360 is helping to shift that platform toward communal spaces
- Roughly four out of five of those interested in any Next-Gen console are current console owners, though much remains unknown about future consoles
Como notaron, el estudio también incluyó plataformas móviles en su estudio, segmentando por categorías en edad y sexo.
El estudio estaba analizando el nuevo resurgir del cross-platform, cuando productos se venden en distintas plataformas a la vez, como en especifico vídeo juegos.
