En lo que sería el sueño de muchos competidores, un simple color fue el detonante para que el fin de semana a penas empezara y ya Apple se retracta de acción reciente.
Esta semana Apple dio de que hablar negativamente, dado a su negativa de seguir certificados por la EPEAT, quienes certifican equipos electrónicos como verdes, permitiendo el acceso a hardware a personas con conocimiento común para poder cambiar elementos tóxicos de sus equipos.
A Letter From Bob Mansfield
We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. I recognize that this was a mistake. Starting today, all eligible Apple products are back on EPEAT.
It’s important to know that our commitment to protecting the environment has never changed, and today it is as strong as ever. Apple makes the most environmentally responsible products in our industry. In fact, our engineering teams have worked incredibly hard over the years to make our products even more environmentally friendly, and much of our progress has come in areas not yet measured by EPEAT.
For example, Apple led the industry in removing harmful toxins such as brominated flame retardants (BFRs) and polyvinyl chloride (PVC). We are the only company to comprehensively report greenhouse gas emissions for every product we make, taking into account the entire product lifecycle. And we’ve removed plastics wherever possible, in favor of materials that are more highly recyclable, more durable, more efficient and longer lasting.
Perhaps most importantly, we make the most energy-efficient computers in the world and our entire product line exceeds the stringent ENERGY STAR 5.2 government standard. No one else in our industry can make that claim.
We think the IEEE 1680.1 standard could be a much stronger force for protecting the environment if it were upgraded to include advancements like these. This standard, on which the EPEAT rating system is based, is an important measuring stick for our industry and its products.
Our relationship with EPEAT has become stronger as a result of this experience, and we look forward to working with EPEAT as their rating system and the underlying IEEE 1680.1 standard evolve. Our team at Apple is dedicated to designing products that everyone can be proud to own and use.
Bob
Lo cierto es que esto debe enseñar a Apple que a pesar que SI, tienen más dinero que el gobierno federal de Estados Unidos, hay cosas que no tienen precio, como las relaciones públicas y en efecto el sentido que hay en esta época de la conservación del planeta, no importa lo más insignificante que se puede contribuir al mismo.
Los productos EPEAT de Apple son: Las MacBook Air de 11” y 13”, Las MacBook Pro de 13” y 15” y las nuevas MacBook Pro de 15” con retina.
