La gigante de internet cuando saca de su bolsillo para comprar compañías “start-ups” o están por tener estabilidad, significa que tendrán un buen futuro. Ejemplos lo vemos con Android de Android Inc. hasta en el 2005. Esta vez, una firma de mercadeo interactivo.
En lo que parece ser que está tomando un nuevo auge lo llamativo de tener empresas dedicadas al mercadeo, máxime si son interactivos y a través del internet.
Sparking a better conversation with Wildfire
Businesses around the world—from neighborhood restaurants to major retailers—are embracing social media to share information and forge stronger relationships with their fans and customers. We know because we are one of those businesses—onGoogle+, Twitter, Facebook, Pinterest, YouTube and LinkedIn.
Indeed, a social presence can complement all marketing campaigns—search, display, video, mobile, offline ads and more.
With this in mind, today we’re happy to share that the Wildfire team will be joining Google. Their co-founders, Victoria Ransom and Alain Chuard, launched their startup just four years ago. Since then, they and their team have built a service that helps businesses like Virgin, Cirque du Soleil, Gilt Group and Spotify manage their social efforts across numerous social websites. It’s a platform for brands to manage their pages, apps, tweets, videos, sponsorships, ads, promotions and more, all in one place.
The ultimate goal is better and fresher content, and more meaningful interactions. People today can make their voices heard in ways that were previously impossible, and Wildfire helps businesses uphold their end of the conversation (or spark a new one).
In a complex and changing landscape, businesses want to manage and measure these efforts in an integrated way. We’ve been working towards this end for some time. For example, Google Analytics helps businesses measure the contribution of hundreds of social sites; our Admeld service has helped to serve ads in Facebook developers’ social apps; and our DoubleClick platform enables clients to run and measure ads across social websites. On Google+, brands use services like Vitrue, Buddy Media and others to manage their pages, with many more to come.
With Wildfire, we’re looking forward to creating new opportunities for our clients to engage with people across all social services. We believe that better content and more seamless solutions will help unlock the full potential of the web for people and businesses.
Con esto Google anuncia la adquisición de la firma Wildfire, de Victoria Ransom y Alain Chuard, dedicada al mercadeo y manejo de contenido de empresas, que ya cuentan con clientes como Amazon, Verizon Wireless, Virgin, Gilt Groupe y Spotify.
Wildfire suple anuncios y clasificados a servicios dedicados a través de Facebook, Twitter, YouTube, LinkedIn, Google+ y Pinterest.
De hecho, hablando de Facebook y en relación al apellido Zuckerberg, Google ahora cuenta con los servicios de la hermana de Mark, Arielle Zuckerberg debido a que trabajaba como Gerente de Producto Menor en Wildfire y anunció en su página de Twitter:
Congrats Wildfire! There are officially now more Zuckerberg family members working for Google than Facebook! #awkward ;)
Se rumora que Google compró a Wildfire por $250 millones y estará migrando la empresa para trabajar en conjunto con Google Analytics, Admeld, DoubleClick y la creación de nuevas herramientas de manejo de clasificados.
